B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- video completion rate for McDonald's customers (2026)
54% of McDonald's customers who received a personalized video communication watched it to completion.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Source
Blings
Primary
Tier A
https://www.blings.io/blog/customer-experience/how-mcdonalds-achieved-a-54-video-completion-rate-wit… ↗
Source Article
How McDonalds Hit A 54 Percent Completion Rate With Blings Personalized Video - Blings
The results
54% video completion rate
The headline outcome: 54% of customers who received a personalized video communication watched it to completion. In the context of marketing video performance norms, this number is significant. Average completion rates for non-personalized marketing video in ema…
Original Research
Blings
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
McDonald's customers: 54% video completion rate. Source: Blings (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds_video_completion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds_video_completion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- video completion rate for McDonald's customers<br><small>Source: Blings (2026) · <a href="https://lighthousedata.io/data/mcdonalds_video_completion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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