B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- video completion rate for illumin campaign (2021)
The illumin campaign for a beverage brand achieved an 84% video completion rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
illumin
Primary
Tier B
https://illumin.com/insights/better-for-you-beverage-brand-uses-illumin-to-stay-on-top/ ↗
Source Article
Better-for-you beverage brand uses illumin to stay on top | illumin
Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground.
So, how does…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
exchangewire.com
https://www.exchangewire.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-19
Original Research
illumin
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
illumin campaign: 84% video completion rate. Source: illumin (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/illumin-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/illumin-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- video completion rate for illumin campaign<br><small>Source: illumin (2021) · <a href="https://lighthousedata.io/data/illumin-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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