B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
100%
100% -- video completion rate for McDonald's Saudi Arabia (Jujutsu Kaisen campaign) (2025)
McDonald's Saudi Arabia's Jujutsu Kaisen campaign achieved a 100% video completion rate across its 100.4 million video views.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2025
Entity
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McDonald's Saudi Arabia / Them Again
Primary
Tier A
https://mid-east.info/mcdonalds-saudi-arabia-partners-with-them-again-on-jujutsu-kaisen-collaboratio… ↗
Source Article
McDonald’s Saudi Arabia Partners with Them Again on Jujutsu Kaisen Collaboration, Delivering Over 146 Million Impressions and 26 Million People Reached - Middle East Business News and Information - mid-east.info
Saudi Arabia – McDonald’s Saudi Arabia has partnered with independent creative and branding agency Them Again to launch a nationwide collaboration with global anime phenomenon Jujutsu Kaisen, marking one of the most culturally driven campaigns in the Kingdom’s quick-service restaurant sector to date…
Original Research
McDonald's Saudi Arabia / Them Again
· Original study ↗
Methodology
Reported alongside 100.4 million video views over the 42-day campaign; completion definition not specified
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionMENA
Channelvideo
Cite this stat
Plain Text
McDonald's Saudi Arabia (Jujutsu Kaisen campaign): 100% video completion rate. Source: McDonald's Saudi Arabia / Them Again (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcd-ksa-jjk-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/mcd-ksa-jjk-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- video completion rate for McDonald's Saudi Arabia (Jujutsu Kaisen campaign)<br><small>Source: McDonald's Saudi Arabia / Them Again (2025) · <a href="https://lighthousedata.io/data/mcd-ksa-jjk-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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