B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- video completion rate for Standard B2B marketing video content (2025)
Standard B2B video content retains roughly 12% of viewers through to completion.
- Figure is described as an approximation ('roughly')
- Secondary citation from Appture Digital study
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Appture Digital
Primary
Tier C
https://agents.jarpodcasts.com/the-retention-data-separating-profitable-video-podcasts-from ↗
Source Article
The retention data separating profitable video podcasts from YouTube noise
The retention data separating profitable video podcasts from YouTube noise
Roger Nairn
500 people watched your latest podcast clip on LinkedIn, but if you do not know who stayed past the first minute, you are measuring a dashboard illusion instead of actual buyer education. JAR Podcast Solutions eva…
Original Research
Appture Digital
· Original study ↗
Methodology
Cited secondhand in this article from Appture Digital's 'video podcasting paradox' study; primary study methodology not available; approximate figure ('roughly')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Standard B2B marketing video content: 12% video completion rate. Source: Appture Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/standard-b2b-video-completion-rate-12-percent
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<blockquote cite="https://lighthousedata.io/data/standard-b2b-video-completion-rate-12-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- video completion rate for Standard B2B marketing video content<br><small>Source: Appture Digital (2025) · <a href="https://lighthousedata.io/data/standard-b2b-video-completion-rate-12-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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