B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- video completion rate for Sojern video campaign for Visit Tuscany (2021)
The 2021 Sojern video campaign for Visit Tuscany achieved a 74% video completion rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
30
Freshness
95
Sources (4)
Sojern
Primary
Tier B
https://www.sojern.com/customer-success-stories/sojern-and-visit-tuscany-partner-to-increase-online-… ↗
Source Article
Visit Tuscany's Sojern Story: Elevating Awareness and Consideration
Introduction
The Visit Tuscany team partnered with Sojern in 2021 on a six-week video campaign to drive brand awareness for Tuscany. Measured by a brand lift study conducted by OnDevice research, Sojern demonstrated a positive uplift in consideration to book travel to Tuscany.
Objectives
The Visit T…
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Original Research
Sojern
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sojern video campaign for Visit Tuscany: 74% video completion rate. Source: Sojern (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sojern-visit-tuscany-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/sojern-visit-tuscany-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- video completion rate for Sojern video campaign for Visit Tuscany<br><small>Source: Sojern (2021) · <a href="https://lighthousedata.io/data/sojern-visit-tuscany-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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