B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18.92%
18.92% -- video completion rate for Stanley (YouTube skippable ad campaign) (2024)
18.92% of viewers watched Stanley's skippable YouTube ad campaign video to completion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.92%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nativve
Primary
Tier A
https://www.nativve.com/work/ellie-middleton-stanley-film-case-study/ ↗
Source Article
Case Study: Producing an ADHD Awareness Film for Stanley | nativve
Case Study: Producing an ADHD Awareness Film for Stanley Europe
For the brand behind the viral Quencher, we teamed up with campaigner Ellie Middleton to produce a short film for ADHD Awareness Month
As part of Stanley’s content strategy for 2024, they wanted our help creating evergreen storytelling …
Original Research
nativve
· Original study ↗
Methodology
Share of viewers who watched the skippable YouTube ad to completion
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
Stanley (YouTube skippable ad campaign): 18.92% video completion rate. Source: nativve (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanley-youtube-video-completion-rate-2024
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<blockquote cite="https://lighthousedata.io/data/stanley-youtube-video-completion-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.92%</strong> -- video completion rate for Stanley (YouTube skippable ad campaign)<br><small>Source: nativve (2024) · <a href="https://lighthousedata.io/data/stanley-youtube-video-completion-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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