B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- video completion rate for Live webinars (2025)
Live webinars achieve an average completion rate of 42%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ON24
Primary
Tier A
https://greenfroglabs.com/blog/types-of-video-content ↗
Source Article
There are 12 types of video content used regularly in commercial marketing. Each format has a different cost structure, different performance benchmarks, and different positions in the buyer journey. Using the wrong type in the wrong context wastes production budget. Using the right type at the righ…
Original Research
ON24
· Original study ↗
Methodology
ON24 2025 Webinar Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Live webinars: 42% video completion rate. Source: ON24 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webinar-live-completion-2025
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<blockquote cite="https://lighthousedata.io/data/webinar-live-completion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- video completion rate for Live webinars<br><small>Source: ON24 (2025) · <a href="https://lighthousedata.io/data/webinar-live-completion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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