B
Evidence Grade B
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accuracy verified by the review judge
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Recent
98%
98% -- video completion rate for Butler/Till and PubMatic AdCP-enabled agentic AI campaign (2025-12)
The Butler/Till and PubMatic AdCP-enabled agentic AI campaign achieved a 98% video completion rate.
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Lighthouse Research Team
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Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Butler/Till and PubMatic
Primary
Tier C
https://spyro-soft-adtech.com/key-use-cases-of-agentic-ai-in-commerce-media/ ↗
Source Article
Key Use Cases of Agentic AI in Commerce Media | Spyrosoft AdTech
Key Use Cases of Agentic AI in Commerce Media
As the experimentation and implementation of agentic AI increases, so too do the use cases. In commerce, there are six distinct things agentic AI can do today. Some are in production, while others are in early deployment. The gap between them matters, es…
Also cited by
2026-09-18
2026-09-27
Original Research
Butler/Till and PubMatic
· Original study ↗
Methodology
Video completion rate achieved by the first AdCP-enabled agentic AI campaign, launched December 2025 using Anthropic's Claude; figures relayed second-hand by Spyrosoft AdTech.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Butler/Till and PubMatic AdCP-enabled agentic AI campaign: 98% video completion rate. Source: Butler/Till and PubMatic (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butler-till-pubmatic-adcp-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/butler-till-pubmatic-adcp-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- video completion rate for Butler/Till and PubMatic AdCP-enabled agentic AI campaign<br><small>Source: Butler/Till and PubMatic (2025-12) · <a href="https://lighthousedata.io/data/butler-till-pubmatic-adcp-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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