B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- video completion rate for 15-second video ads across ad platforms (2025)
15-second videos achieve an average completion rate of 65% across ad platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Uproas
Primary
Tier C
https://www.hoox.video/en/blog/how-ai-revolutionizes-ugc-video-creation ↗
Source Article
How AI-Driven UGC Video Generation Works
How AI-Powered UGC Video Creation Works
Discover how AI-powered UGC video generation works: voice synthesis, animated avatars, and the creation pipeline. Go from script to final video in minutes, no camera or actors needed.
Why AI-Powered UGC Videos Are a Game-Changer for Marketing Teams
UGC (user-g…
Original Research
Uproas
· Original study ↗
Methodology
Cited from Uproas Facebook Ads Statistics, 2025
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
15-second video ads across ad platforms: 65% video completion rate. Source: Uproas (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/15s-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/15s-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- video completion rate for 15-second video ads across ad platforms<br><small>Source: Uproas (2025) · <a href="https://lighthousedata.io/data/15s-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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