B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- video completion rate for BJ’s Wholesale Club (2023)
The original 'Newscasters' digital video series campaign for BJ's Wholesale Club achieved a 98% video completion rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Terri & Sandy
Primary
Tier B
https://marcommnews.com/local-newscasters-bring-the-absurdity-in-bjs-wholesale-club-holiday-campaign… ↗
Source Article
Local Newscasters Bring the Absurdity in BJ’s Wholesale Club Holiday Campaign
New spots from Terri & Sandy spreads dangerously high levels of hilarity and savings across the nation
BJ’s Wholesale Club is reviving its wildly popular digital video series “Newscasters,” which first debuted as part of the brand’s ongoing “Absurdly Simple Savings” platform in 2023. Due to the camp…
Original Research
Terri & Sandy
· Original study ↗
Methodology
Campaign performance metrics
Segmentation
IndustryRetail
Company SizeAll sizes
Channelvideo
Cite this stat
Plain Text
BJ’s Wholesale Club: 98% video completion rate. Source: Terri & Sandy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bj-wholesale-club-newscasters-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/bj-wholesale-club-newscasters-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- video completion rate for BJ’s Wholesale Club<br><small>Source: Terri & Sandy (2023) · <a href="https://lighthousedata.io/data/bj-wholesale-club-newscasters-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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