B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.8%
34.8% -- video completion rate for Real UGC video ads on Meta (Q4 2025)
Real UGC video ads achieved a 34.8% completion rate in a 30-day Meta campaign.
- Tested across 8 campaigns in solar, insurance, and home renovation verticals on Meta
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.8%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Genesis (getgenesis.app)
Primary
Tier B
https://getgenesis.app/blog/ai-ugc-video-ads ↗
Source Article
We Generated 500 UGC Video Ads with AI Avatars. Here's What Worked.
User-generated content (UGC) video ads consistently outperform studio-produced creative across every platform we've tested. The problem: real UGC is expensive, slow to produce, and doesn't scale to multiple markets.
AI-generated UGC solves this. We've produced over 500 testimonial-style video ads us…
Original Research
Genesis (getgenesis.app)
· Original study ↗
Methodology
Controlled A/B test, 30-day Meta campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Real UGC video ads on Meta: 34.8% video completion rate. Source: Genesis (getgenesis.app) (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-ugc-completion-rate-q4-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-ugc-completion-rate-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.8%</strong> -- video completion rate for Real UGC video ads on Meta<br><small>Source: Genesis (getgenesis.app) (Q4 2025) · <a href="https://lighthousedata.io/data/real-ugc-completion-rate-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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