B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- video completion rate for YouTube in-stream ads (2025)
YouTube in-stream 30-second video ads have an average completion rate of 31%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://greenfroglabs.com/blog/30-second-commercial-cost ↗
Source Article
A 30 second commercial costs between $1,500 and $500,000 or more. That range is not helpful. The reason pricing articles give you a spread that wide is because they lump together a phone-shot social ad and a Super Bowl spot as if they belong in the same conversation.
This guide breaks down exactly w…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer 2025 Digital Ad Benchmarks / Sprout Social / IAB 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube in-stream ads: 31% video completion rate. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-30s-completion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/youtube-30s-completion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- video completion rate for YouTube in-stream ads<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/youtube-30s-completion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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