B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- video completion rate for Cosmetics category ad campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Affinity Answers
Primary
Tier B
http://www.affinityanswers.com/case-study-beauty-and-cosmetics/ ↗
Source Article
Case Study: Beauty & Cosmetics
Original Research
Affinity Answers
· Original study ↗
Methodology
Cosmetics category average VCR benchmark cited by Affinity Answers as the comparison baseline in its Covergirl/Katy Perry campaign case study.
Methodology documented
Segmentation
IndustryRetail
Company Sizesmb
Channelpaid_ads
Cite this stat
Plain Text
Cosmetics category ad campaigns: 40% video completion rate. Source: Affinity Answers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cosmetics-category-average-vcr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cosmetics-category-average-vcr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- video completion rate for Cosmetics category ad campaigns<br><small>Source: Affinity Answers (2026) · <a href="https://lighthousedata.io/data/cosmetics-category-average-vcr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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