B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- video completion rate for videos with vs without captions (2026)
A study by PLY Media found that 91% of videos with captions are watched to completion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLY Media
Primary
Tier C
https://kopia.ai/blog/how-to-add-subtitles-to-youtube-videos ↗
Source Article
How to Add Subtitles to YouTube Videos A Creator's 2026 Guide | Kopia.ai
2026-02-27
How to Add Subtitles to YouTube Videos A Creator's 2026 Guide
Adding subtitles to your YouTube videos is done right inside . You’ve got a few options: you can clean up the auto-generated captions, type them out yourself, or upload a ready-made subtitle file like an SRT. Getting this right…
Original Research
PLY Media
· Original study ↗
Methodology
PLY Media study; comparison baseline 66% for videos without captions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
videos with vs without captions: 91% video completion rate. Source: PLY Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ply-media-caption-completion-91-66
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ply-media-caption-completion-91-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- video completion rate for videos with vs without captions<br><small>Source: PLY Media (2026) · <a href="https://lighthousedata.io/data/ply-media-caption-completion-91-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.