B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- video completion rate for Panadol Migraine Ramadan campaign (DMS) (2025)
The Panadol Migraine Ramadan campaign run with DMS achieved a video completion rate of 77%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Middle East (Ramadan campaign)
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMS (dms-cg.com)
Primary
Tier B
https://dms-cg.com/our-work/case-studies/29/details/panadol ↗
Source Article
Case Studies | DMS
The Objective
Panadol wanted to increase brand awareness and drive consideration with the right target audience for Panadol Migraine. The campaign was driven from the insight that Migraines are a common concern during Ramadan, due to dehydration, low blood sugar levels, caffeine withdrawal, a shift …
Original Research
DMS (dms-cg.com)
· Original study ↗
Methodology
Agency case study campaign results; methodology not detailed
Methodology documented
Segmentation
IndustryPharmaceuticals
RegionMiddle East (Ramadan campaign)
Channelvideo
Cite this stat
Plain Text
Panadol Migraine Ramadan campaign (DMS): 77% video completion rate. Source: DMS (dms-cg.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/panadol-migraine-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/panadol-migraine-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- video completion rate for Panadol Migraine Ramadan campaign (DMS)<br><small>Source: DMS (dms-cg.com) (2025) · <a href="https://lighthousedata.io/data/panadol-migraine-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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