B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- video completion rate for CTV campaigns (VDO.AI) (2026)
VDO.AI found Connected TV (CTV) video completion rates of 91% across more than 200 campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VDO.AI
Primary
Tier B
https://www.fieldtrip.agency/post/ctv-versus-social-media ↗
Source Article
CTV Versus Social: When and How to Shift Your Ad Budget
Sarah
Published:
April 1, 2026
Updated:
August 21, 2026
CTV ad spending is projected to surge past $25 billion in the U.S. alone in 2025, while social media platforms saw a plateau in ROI across key verticals.
For performance marketers, the warning signs are clear: rising costs, attribution loss, an…
Original Research
VDO.AI
· Original study ↗
Methodology
Across 200+ campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV campaigns (VDO.AI): 91% video completion rate. Source: VDO.AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vdoai-ctv-completion-91
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<blockquote cite="https://lighthousedata.io/data/vdoai-ctv-completion-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- video completion rate for CTV campaigns (VDO.AI)<br><small>Source: VDO.AI (2026) · <a href="https://lighthousedata.io/data/vdoai-ctv-completion-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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