B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- video completion rate for Ritz shoppable ad units on Lifetime digital platforms (2025)
Ritz interactive shoppable ad units achieved a 97% video completion rate.
- +2% above benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
A+E Global Media
Primary
Tier B
https://mediasolutions.aegm.com/case-study/ritz ↗
Source Article
A+E Global Media
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THE SOLUTION
Timed to Lifetime’s highly anticipated holiday programming, Ritz partnered with It’s a Wonderful Lifetime to seamlessly integrate the brand into festive storytelling across linear, digital, and social platforms. Anchored by a virtual product integration within the Lifet…
Original Research
A+E Global Media
· Original study ↗
Methodology
Source: Freewheel P2+; case study campaign metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ritz shoppable ad units on Lifetime digital platforms: 97% video completion rate. Source: A+E Global Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ritz-shoppable-ad-vcr-benchmark
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<blockquote cite="https://lighthousedata.io/data/ritz-shoppable-ad-vcr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- video completion rate for Ritz shoppable ad units on Lifetime digital platforms<br><small>Source: A+E Global Media (2025) · <a href="https://lighthousedata.io/data/ritz-shoppable-ad-vcr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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