B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
99%
99% -- video completion rate for Genius Sports CTV campaign across football and basketball content genres (2026)
The average video completion rate across football and basketball genres was 99% during the Genius Sports CTV campaign with OpenX.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
99%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenX
Primary
Tier A
https://www.openx.com/case-studies/content-object-insights-deliver-3x-reach-against-target-audience-… ↗
Source Article
OpenX Case Studies | Real Results from Programmatic Advertising
CASE STUDY | BRANDS AND AGENCIES
Genius Sports Tripled Reach Against Its Target Audience Through Content Object Insights Across CTV
Openx product
TV by OpenX
Partners
OpenX + Genius Sports
KPIs
Awareness
Challenge
A leading sports betting operator sought to maximize brand awareness through connected…
Original Research
OpenX
· Original study ↗
Methodology
Average video completion rate (VCR) specifically across football and basketball content genres within the Genius Sports CTV campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Genius Sports CTV campaign across football and basketball content genres: 99% video completion rate. Source: OpenX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genius-sports-vcr-football-basketball-genres-99
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<blockquote cite="https://lighthousedata.io/data/genius-sports-vcr-football-basketball-genres-99" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99%</strong> -- video completion rate for Genius Sports CTV campaign across football and basketball content genres<br><small>Source: OpenX (2026) · <a href="https://lighthousedata.io/data/genius-sports-vcr-football-basketball-genres-99" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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