B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- video completion rate for Nokia (2026)
Nokia's campaign 'The Exponential Era' achieved an 84% video completion rate.
- Noted as well above industry benchmarks
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/it/case-studies/The-Exponential-Era ↗
Source Article
Nokia Case Study: How "The Exponential Era" drove notable brand lifts | WPP Media
Challenge
Nokia, once famed for its iconic mobile phones, struggled to shed its legacy image among enterprise decision-makers, despite having evolved into a leader in network technology.
Skip to contentSkip to footerChange your region
The Exponential Era
Challenge
This outdated perception trapped th…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nokia: 84% video completion rate. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nokia-exponential-era-video-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nokia-exponential-era-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- video completion rate for Nokia<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/nokia-exponential-era-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.