B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- video completion rate for B2B feature-list videos (2024)
Feature-list B2B videos have an average completion rate of 18%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier C
https://greenfroglabs.com/blog/b2b-video-content-boring-industries-engaging ↗
Source Article
Nobody wakes up excited to watch a video about enterprise resource planning software. Or supply chain logistics. Or commercial insurance. And yet some of the most-shared B2B content on LinkedIn, TikTok, and YouTube comes from exactly these industries.
The difference is never the subject. It is alway…
Original Research
Wistia
· Original study ↗
Methodology
Wistia study of 100,000 B2B videos, as cited by Green Frog Labs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B feature-list videos: 18% video completion rate. Source: Wistia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/feature-list-video-completion-18pct
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<blockquote cite="https://lighthousedata.io/data/feature-list-video-completion-18pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- video completion rate for B2B feature-list videos<br><small>Source: Wistia (2024) · <a href="https://lighthousedata.io/data/feature-list-video-completion-18pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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