Repeat Purchase Rate
Statistics & Benchmarks

Verified repeat purchase rate data across 2 regions. Sourced from primary research and validated with evidence grading.

95 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

55 stats
global eCommerce marketing
27.000000%
Percentage 2025
16.500000%
Percentage 2026
28.200000%
Percentage 2026
42.000000%
Percentage 2023-01
60.000000%
Percentage 2026 Q2
Zappos customers marketing
40.000000%
Percentage 2025
18.000000%
Percentage 2023
11.000000%
Percentage 2026
77.000000%
Percentage 2026
38.000000%
Percentage 2026
86.000000%
Percentage 2026
60.000000%
Percentage 2024
25.000000%
Percentage 2023
10.480000%
Percentage 2026
11.700000%
Percentage 2026
36.100000%
Percentage 2025
60.000000%
Percentage 2025
70.000000%
Percentage 2026
DefenAge marketing
44.000000%
Percentage 2026
78.000000%
Percentage 2025
D2C apparel brands marketing
12.000000%
Percentage 2026
7.000000%
Percentage 2026
62.000000%
Percentage 2025
75.000000%
Percentage 2025
9.900000%
Percentage 2026
73.000000%
Percentage 2025
43.000000%
Percentage 2026
53.100000%
Percentage 2025
45.000000%
Percentage 2025
28.000000%
Percentage 2025
41.000000%
Percentage 2026
31.000000%
Percentage 2026
Office Supplies marketing
42.000000%
Percentage 2026
ecommerce stores marketing
30.000000%
Percentage 2026
77.000000%
Percentage 2026
77.000000%
Percentage 2026
12.000000%
Percentage 2025
22.000000%
Percentage 2026
11.000000%
Percentage 2026
22.000000%
Percentage 2026
86.000000%
Percentage 2025
40.000000%
Percentage 2026
60.000000%
Percentage 2026
2scoop marketing
50.000000%
Percentage 2026
84.000000%
Percentage 2026
Palmonas Retail
20.000000%
Percentage 2022
Apple marketing
90.000000%
Percentage 2023
Beauty DTC brands ecommerce
17.000000%
Percentage 2024
49.000000%
Percentage 2023
Huel marketing
45.000000%
Percentage 2024
TikTok Shop marketing
64.000000%
Percentage 2023-11
18.800000%
Percentage 2023
Lively marketing
40.000000%
Percentage 2021

US Region

5 stats
50.000000%
Percentage 2025
Rael Beauty
60.000000%
Percentage 2026
43.000000%
Percentage 2022
On Running Retail
43.000000%
Percentage 2021

Compare Repeat Purchase Rate Across Regions

See how repeat purchase rate benchmarks differ by geography in a single side-by-side view.

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