B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- repeat purchase rate for Shopify subscription buyers (2024)
Shopify subscription buyers exhibit a 60–75% repeat purchase rate.
- Reported as a range (60–75%)
- Table synthesizes data from Recharge 2024, Klaviyo 2024, and WebMedic client audits
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmedic.com
Primary
Tier B
https://webmedic.com/shopify-subscription-model ↗
Source Article
Shopify Subscription Model Explained | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Benchmark comparison table (12-month window); table sources: Recharge 2024, Klaviyo 2024 eCommerce Benchmarks, WebMedic client data; range 60–75%, midpoint used (~3x one-time buyers).
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Shopify subscription buyers: 60% repeat purchase rate. Source: webmedic.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscriber-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/subscriber-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- repeat purchase rate for Shopify subscription buyers<br><small>Source: webmedic.com (2024) · <a href="https://lighthousedata.io/data/subscriber-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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