C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
28.2%
28.2% -- repeat purchase rate for average Shopify store (2026)
The average Shopify store has a 28.2% repeat purchase rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
EasySellApp
Primary
Tier A
https://easysellapp.com/blogs/wiki/shopify-repeat-purchase-rate-customer-retention-2026 ↗
Source Article
7 Out of 10 Customers Will Never Buy From You Again
Also cited by
2026-09-16
Original Research
EasySellApp
· Original study ↗
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
average Shopify store: 28.2% repeat purchase rate. Source: EasySellApp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-repeat-purchase-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-repeat-purchase-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.2%</strong> -- repeat purchase rate for average Shopify store<br><small>Source: EasySellApp (2026) · <a href="https://lighthousedata.io/data/shopify-repeat-purchase-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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