B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

16.5%

16.5% -- repeat purchase rate for ecommerce industry (Bluecore data) (2026)

Name: Repeat Purchase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · Bluecore

Bluecore found an average repeat purchase rate of 16.5% across more than 100 major retailers.

Based on data across more than 100 major retailers
Definitions and measurement of returning customers vary across benchmark studies

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Attribution: Bluecore View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

16.5%

Unit

Percentage

Data Vintage

2026

Entity

ecommerce industry (Bluecore data)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Bluecore Primary Tier B

https://www.mobiloud.com/blog/average-bounce-rate-for-ecommerce ↗

Confidence: 51/100 Vintage: 2026 Channel: Deep Crawl

Source Article

How Mobile Apps Increase Repeat Customer Rate in Ecommerce (+ Repeat Customer Rate Benchmarks for 2026)

How Mobile Apps Increase Repeat Customer Rate in Ecommerce (+ Repeat Customer Rate Benchmarks for 2026) The average repeat customer rate in ecommerce is around 25–30%, but product type and purchase frequency make a huge difference. Brands selling consumable and replenishable products tend to have th…

Also cited by

ask-luca.com https://ask-luca.com/

2026-08-18

Original Research

Bluecore · Original study ↗

Segmentation

IndustryeCommerce RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

ecommerce industry (Bluecore data): 16.5% repeat purchase rate. Source: Bluecore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-rate-bluecore

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<blockquote cite="https://lighthousedata.io/data/repeat-purchase-rate-bluecore" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.5%</strong> -- repeat purchase rate for ecommerce industry (Bluecore data)<br><small>Source: Bluecore (2026) · <a href="https://lighthousedata.io/data/repeat-purchase-rate-bluecore" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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