B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
27%
27% -- repeat purchase rate for global eCommerce (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Shopify
Primary
Tier B
https://webmedic.com/why-measure-customer-retention ↗
Source Article
Why Measure Customer Retention? eCommerce Guide
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Why measure customer retention when your online store is already getting orders every month? Because without tracking retention, you have no idea whether your business is building momentum — or slowly bleedi…
Also cited by
Productpreneur Marketing
https://www.productpreneurmarketing.com/increase-repeat-purchase/
2026-09-25
Original Research
Shopify
· Original study ↗
Methodology
Cited to Shopify data as the global eCommerce average repeat purchase rate. No year specified in article; publication year assumed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global eCommerce: 27% repeat purchase rate. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-repeat-purchase-rate-27
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<blockquote cite="https://lighthousedata.io/data/global-ecommerce-repeat-purchase-rate-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- repeat purchase rate for global eCommerce<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/global-ecommerce-repeat-purchase-rate-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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