B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

7% -- repeat purchase rate for D2C durable goods brands (2026)

Name: Repeat Purchase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2026 · BS&Co

D2C durable goods brands typically see a repeat purchase rate range of 7-15%.

Directional benchmark varying by category and replenishment cycle

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Attribution: BS&Co View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

D2C durable goods brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BS&Co Primary Tier B

https://www.usedaymark.io/blog/d2c-ecommerce-benchmarks ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

D2C Ecommerce Benchmarks 2026: The Numbers That Matter

Jul 11, 2026 · 7 min read D2C Ecommerce Benchmarks 2026: The Numbers That Matter First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions. Here are the 2026 directional benchmarks for the core D2C metrics, in one tabl…

Original Research

BS&Co · Original study ↗

Methodology

Durable goods repeat purchase benchmark range 7-15%; midpoint taken. Per BS&Co.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

D2C durable goods brands: 7% repeat purchase rate. Source: BS&Co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/durable-goods-repeat-rate-benchmark-2026

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<blockquote cite="https://lighthousedata.io/data/durable-goods-repeat-rate-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- repeat purchase rate for D2C durable goods brands<br><small>Source: BS&Co (2026) · <a href="https://lighthousedata.io/data/durable-goods-repeat-rate-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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