B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- repeat purchase rate for Myntra's sports footwear and sports apparel categories (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Mediabrief
Primary
Tier C
https://mediabrief.com/myntra-launches-tendulkars-ten-x-you-on-its-platform/ ↗
Source Article
Myntra launches Sachin Tendulkar co-created sportswear brand Ten X You on its platform › Mediabrief.com
Myntra has announced the e-commerce launch of Ten X You, a sports and athleisure brand co-created by cricket legend Sachin Tendulkar, marking the label’s marketplace debut on the fashion, beauty and lifestyle platform.
Positioned as a “play-first” sportswear brand, Ten X You aims to make sport more …
Original Research
Mediabrief
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Myntra's sports footwear and sports apparel categories: 60% repeat purchase rate. Source: Mediabrief (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/myntra_sportswear_repeat_purchase
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<blockquote cite="https://lighthousedata.io/data/myntra_sportswear_repeat_purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- repeat purchase rate for Myntra's sports footwear and sports apparel categories<br><small>Source: Mediabrief (2026) · <a href="https://lighthousedata.io/data/myntra_sportswear_repeat_purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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