B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- repeat purchase rate for delighted customers (2025)
86% of delighted customers will purchase again according to the State of Customer Experience 2025 report.
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Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Verint
Primary
Tier B
https://www.verint.com/blog/podcast-spotlight-verint-cmo-anna-convery-on-the-secret-to-customer-loya… ↗
Source Article
Podcast Spotlight: Verint CMO Anna Convery on The Secret to Customer Loyalty
Podcast Spotlight: Verint CMO Anna Convery on The Secret to Customer Loyalty
In a recent episode of The Agile Brand podcast, Verint Chief Marketing Officer, Anna Convery, shared valuable insights from the State of Customer Experience 2025 report.
Anna dives into the evolving expectations of today’s …
Original Research
Verint
· Original study ↗
Methodology
Source: State of Customer Experience 2025 report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
delighted customers: 86% repeat purchase rate. Source: Verint (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat_purchase_rate_delighted_customers
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<blockquote cite="https://lighthousedata.io/data/repeat_purchase_rate_delighted_customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- repeat purchase rate for delighted customers<br><small>Source: Verint (2025) · <a href="https://lighthousedata.io/data/repeat_purchase_rate_delighted_customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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