B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- repeat purchase rate for top-performing supplement brands (2025)
Top-performing supplement brands achieve a repeat purchase rate of 60% or higher.
- The source states '60%+' as a benchmark for the best-performing brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelsior Hunt (excelohunt.com)
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-for-supplements/ ↗
Source Article
Email Marketing for Health & Supplement Brands: Compliance, Trust & Conversions
Email Marketing for Health & Supplement Brands: Compliance, Trust & Conversions
Health and supplement brands play email marketing on hard mode. You can’t make disease claims. You can’t promise miracle results. Half your subject lines will get flagged if you’re not careful. And your customers need mo…
Original Research
Excelsior Hunt (excelohunt.com)
· Original study ↗
Methodology
Agency benchmark from client experience.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-performing supplement brands: 60% repeat purchase rate. Source: Excelsior Hunt (excelohunt.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-supplement-brands-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/top-supplement-brands-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- repeat purchase rate for top-performing supplement brands<br><small>Source: Excelsior Hunt (excelohunt.com) (2025) · <a href="https://lighthousedata.io/data/top-supplement-brands-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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