C
Evidence Grade C
Use with Hedging
Current
27%
27% -- repeat purchase rate for Shopify stores (all categories) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Daymark
Primary
Tier A
https://www.usedaymark.io/blog/what-is-a-good-repeat-purchase-rate ↗
Source Article
What Is a Good Repeat Purchase Rate for Shopify? (2026)
Jul 30, 2026 · 7 min read
What Is a Good Repeat Purchase Rate for Shopify? (2026)
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
A good repeat purchase rate is 40-60%+ for consumables like coffee or supplem…
Also cited by
2026-08-30
Original Research
Daymark
· Original study ↗
Methodology
The number is a blend across every category, size, and store age on the platform.
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Shopify stores (all categories): 27% repeat purchase rate. Source: Daymark (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-rate-shopify-average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat-purchase-rate-shopify-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- repeat purchase rate for Shopify stores (all categories)<br><small>Source: Daymark (2026) · <a href="https://lighthousedata.io/data/repeat-purchase-rate-shopify-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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