B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- repeat purchase rate for Kaveri & Co. (D2C saree brand, India) customers (2025)
Kaveri & Co.'s repeat purchase rate hovered around 28% by its second anniversary.
- Rate hovered around 28%
- Measured prior to WhatsApp rollout / at the brand's second anniversary
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
SMSLocal
Primary
Tier B
https://www.smslocal.in/resources/customer-stories/kaveri-co/ ↗
Source Article
Kaveri & Co.: WhatsApp Cart Recovery Story
The challenge: a post-purchase experience split across four tools
By its second anniversary, Kaveri & Co. had grown from a small studio to a team of eleven shipping roughly three thousand orders a month across India. The product was strong — repeat rate hovered around 28% — but the post-purchase exp…
Original Research
SMSLocal
· Original study ↗
Methodology
Self-reported vendor case study; no publication date in source so vintage estimated; rate measured at the brand's second anniversary, prior to WhatsApp rollout.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kaveri & Co. (D2C saree brand, India) customers: 28% repeat purchase rate. Source: SMSLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kaveri-repeat-purchase-rate-28pct
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<blockquote cite="https://lighthousedata.io/data/kaveri-repeat-purchase-rate-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- repeat purchase rate for Kaveri & Co. (D2C saree brand, India) customers<br><small>Source: SMSLocal (2025) · <a href="https://lighthousedata.io/data/kaveri-repeat-purchase-rate-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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