B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- repeat purchase rate for Beauty DTC brands (2024)
Beauty DTC brands benchmark near a 17% repeat purchase rate within 180 days.
- Figures vary by channel and price point
- Compiled DTC benchmarks
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lovedbrands.co.uk
Primary
Tier C
https://www.lovedbrands.co.uk/post/how-to-build-a-beauty-brand-strategy-in-the-uk ↗
Source Article
How to Build a Beauty Brand Strategy in the UK
How to Build a Beauty Brand Strategy in the UK
For UK beauty founders, a well-defined beauty brand strategy can be the difference between building lasting momentum and watching a promising product disappear into a crowded market. The UK cosmetics market is projected at US$14.3bn in 2025, growing tow…
Original Research
lovedbrands.co.uk
· Original study ↗
Methodology
Repeat purchase within 180 days; compiled DTC benchmarks
Methodology documented
Segmentation
Industryecommerce
Cite this stat
Plain Text
Beauty DTC brands: 17% repeat purchase rate. Source: lovedbrands.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-dtc-repeat-purchase-180-days
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<blockquote cite="https://lighthousedata.io/data/beauty-dtc-repeat-purchase-180-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- repeat purchase rate for Beauty DTC brands<br><small>Source: lovedbrands.co.uk (2024) · <a href="https://lighthousedata.io/data/beauty-dtc-repeat-purchase-180-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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