B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- repeat purchase rate for Snif's customers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Glossy
Primary
Tier B
https://www.glossy.co/beauty/beauty-briefing-the-fragrance-consumer-is-experimental-as-ever-why-snif… ↗
Source Article
Beauty Briefing: 'The fragrance consumer is experimental as ever’: Why Snif is going 'even weirder' with its latest Ulta launch
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Methodology
Across the brand in 2025
Segmentation
IndustryBeauty
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Snif's customers: 50% repeat purchase rate. Source: Glossy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snif_repeat_purchase_rate_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snif_repeat_purchase_rate_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- repeat purchase rate for Snif's customers<br><small>Source: Glossy (2025) · <a href="https://lighthousedata.io/data/snif_repeat_purchase_rate_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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