B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- repeat purchase rate for Mexican consumers who tried Johnnie Walker Black Ruby (2025)
73% of Mexican consumers who tried Johnnie Walker Black Ruby have repeated purchase.
- Underlying methodology/footnote details not fully expanded in text
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Diageo
Primary
Tier A
https://www.diageo.com/en/news-and-media/stories/2025/a-new-era-for-whisky-begins-with-johnnie-walke… ↗
Source Article
A new era for whisky begins with Johnnie Walker Black Ruby
We're a global leader in premium drinks, one of the most dynamic consumer categories.
Johnnie Walker is opening a bold new chapter in Scotch following the global launch of Johnnie Walker Black Ruby — a vibrant, fruit-forward Scotch that’s designed to open the doors of whisky to a new generation of d…
Original Research
Diageo
· Original study ↗
Methodology
Company-reported repeat purchase rate among trialists in Mexico following the Black Ruby launch; footnote reference (2) present in source but underlying methodology not shown.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mexican consumers who tried Johnnie Walker Black Ruby: 73% repeat purchase rate. Source: Diageo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-ruby-mexico-repeat-purchase-2025
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<blockquote cite="https://lighthousedata.io/data/black-ruby-mexico-repeat-purchase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- repeat purchase rate for Mexican consumers who tried Johnnie Walker Black Ruby<br><small>Source: Diageo (2025) · <a href="https://lighthousedata.io/data/black-ruby-mexico-repeat-purchase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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