B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- repeat purchase rate for US plant-based milk buyers (2025)
In 2025, 75% of US plant-based milk buyers purchased it more than once.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Good Food Institute (SPINS retail data)
Primary
Tier B
https://newmarketpitch.com/blogs/news/alternative-protein-business-model ↗
Source Article
Alternative Protein Business Models: Complete List
What business models work in the alternative protein market?
SUMMARY
The alternative-protein business models that work best today are habitual plant-based foods, established fermentation products and B2B functional ingredients; capital-heavy attempts to replace conventional meat one-for-one are stil…
Original Research
Good Food Institute (SPINS retail data)
· Original study ↗
Methodology
Share of plant-based milk buyers who purchased more than once in 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US plant-based milk buyers: 75% repeat purchase rate. Source: Good Food Institute (SPINS retail data) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pb-milk-repeat-purchase-rate-2025
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<blockquote cite="https://lighthousedata.io/data/pb-milk-repeat-purchase-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- repeat purchase rate for US plant-based milk buyers<br><small>Source: Good Food Institute (SPINS retail data) (2025) · <a href="https://lighthousedata.io/data/pb-milk-repeat-purchase-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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