B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- repeat purchase rate for customers of brands with extensive sustainable product lineups (2023)
Brands with more sustainable products in their lineup see 34% of customers returning for repeat purchases.
- Secondary citation of McKinsey (2023) without full original methodology details
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Lighthouse Research Team
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Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://thesustainableagency.com/blog/sustainability-facts-and-statistics-for-business-owners/ ↗
Source Article
40+ Interesting sustainability facts & stats for business | 2026
Use these facts to convince, inspire, and motivate people to join your sustainable mission.
Facts are powerful tools for sustainable brands. Pitching investors, inspiring folk, or finding motivation for your mission are made easier with the right numbers to hand. Even on a planet flooded with gloomy…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey comparison cited via The Sustainable Agency: brands with more sustainable products see 34% returning customers vs 27% for brands with few sustainable offerings.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers of brands with extensive sustainable product lineups: 34% repeat purchase rate. Source: McKinsey & Company (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainable-product-brands-customer-loyalty
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<blockquote cite="https://lighthousedata.io/data/sustainable-product-brands-customer-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- repeat purchase rate for customers of brands with extensive sustainable product lineups<br><small>Source: McKinsey & Company (2023) · <a href="https://lighthousedata.io/data/sustainable-product-brands-customer-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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