B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.48%
10.48% -- repeat purchase rate for Explicit Essentials (Bath and Body brand, Amazon) (2026)
Explicit Essentials achieved a peak repeat purchase rate of 10.48% during a 90-day Amazon PPC scale period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMZDUDES
Primary
Tier B
https://amzdudes.com/amazon-ppc-case-study/ ↗
Source Article
Amazon PPC Case Study: Fix High ACoS & Scale Profitably
Original Research
AMZDUDES
· Original study ↗
Methodology
Agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Explicit Essentials (Bath and Body brand, Amazon): 10.48% repeat purchase rate. Source: AMZDUDES (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ppc-bath-body-repeat-rate-1048
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<blockquote cite="https://lighthousedata.io/data/amazon-ppc-bath-body-repeat-rate-1048" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.48%</strong> -- repeat purchase rate for Explicit Essentials (Bath and Body brand, Amazon)<br><small>Source: AMZDUDES (2026) · <a href="https://lighthousedata.io/data/amazon-ppc-bath-body-repeat-rate-1048" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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