B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- repeat purchase rate for Apple (2023)
Apple's brand loyalty results in a repeat purchase rate of 90% or higher.
- Expressed as 90%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Strategy Engine
Primary
Tier B
https://strategy-engine.pages.dev/appendices/appendix_B_50_models/ ↗
Source Article
Appendix B: 50 Business Models Decoded - The Strategy Engine: Business Models, Unit Economics & Moats
Appendix B: 50 Business Models Decoded¶
Purpose: One-page profiles of 50 major business models (25 Global, 25 Indian) with Business Model Canvas, unit economics, moat analysis, and strategic lessons.
How to Use This Appendix¶
Each business model profile includes:
- Company Name & One-Line Descriptio…
Original Research
The Strategy Engine
· Original study ↗
Methodology
Compiled business model analysis
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Apple: 90% repeat purchase rate. Source: The Strategy Engine (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/apple-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- repeat purchase rate for Apple<br><small>Source: The Strategy Engine (2023) · <a href="https://lighthousedata.io/data/apple-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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