B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- repeat purchase rate for ecommerce stores (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstPier
Primary
Tier B
https://www.firstpier.com/glossary/ecommerce-metrics ↗
Source Article
E-Commerce Metrics: What to Track and Why
E-commerce metrics are the quantitative measures brands use to evaluate how their store is performing - from traffic and conversion through to retention and profitability. Most Shopify analytics dashboards surface dozens of possible numbers; the practical challenge isn't tracking metrics, it's ident…
Original Research
FirstPier
· Original study ↗
Methodology
Typical for mid-market Shopify brands running at scale
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores: 30% repeat purchase rate. Source: FirstPier (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- repeat purchase rate for ecommerce stores<br><small>Source: FirstPier (2026) · <a href="https://lighthousedata.io/data/ecommerce-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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