B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
53.1%
53.1% -- repeat purchase rate for Darling Hair WhatsApp loyalty program members (Kenya) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flowcart
Primary
Tier B
https://www.flowcart.ai/case-study/darling ↗
Source Article
Darling Hair Grew Sales & Customer Engagement with Flowcart
30,000+ Stylists. 174 Routes. One Loyalty Program Running Entirely on WhatsApp.
30,000+
Stylists onboarded nationwide
174
Delivery routes covered across Kenya
12,000
Stylists actively earning points every month
53.1%
Repeat purchase rate among active loyalty members
About the company
Darling Group m…
Original Research
Flowcart
· Original study ↗
Methodology
Vendor case study; repeat purchase rate among active loyalty members
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Darling Hair WhatsApp loyalty program members (Kenya): 53.1% repeat purchase rate. Source: Flowcart (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/darling-loyalty-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/darling-loyalty-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.1%</strong> -- repeat purchase rate for Darling Hair WhatsApp loyalty program members (Kenya)<br><small>Source: Flowcart (2025) · <a href="https://lighthousedata.io/data/darling-loyalty-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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