B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- repeat purchase rate for Black Friday shoppers (2023)
According to RevLifter data, 25% of people who buy once are likely to come back and buy again.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Hellopartner
Primary
Tier C
https://hellopartner.com/maximising-your-black-friday-gains-retaining-customers-and-harnessing-data/ ↗
Source Article
Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data
Black Friday – that all-important date in every marketer’s calendar.
We’ve all seen the videos of crowds storming through department stores, new TVs trapped in tugs-of-war, and check-out areas overflowing with towers of products.
However, since the pandemic, Black Friday’s presence online has starte…
Original Research
Hellopartner
· Original study ↗
Methodology
Based on data from RevLifter
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Black Friday shoppers: 25% repeat purchase rate. Source: Hellopartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat_purchase_likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat_purchase_likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- repeat purchase rate for Black Friday shoppers<br><small>Source: Hellopartner (2023) · <a href="https://lighthousedata.io/data/repeat_purchase_likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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