B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

89%

89% -- repeat purchase likelihood for customers who liked a company’s customer service (2025)

2025  · Salesforce

According to Salesforce research, 89% of customers who liked a company's customer service are likely to make a repeat purchase.

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Attribution: Salesforce View source
Lighthouse Research Team
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Source verified Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
customers who liked a company’s customer service
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier B
https://www.kommunicate.io/blog/productivity-tips-for-customer-support-agents/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
5 Productivity Tips Your Customer Support Agents Will Thank You For In 2025
Updated on June 25, 2025 A Salesforce research says that 89% of the customers who liked a company’s customer service are likely to make a repeat purchase. The era of “build a great product, market it well, and the customers will come” is over. AI-powered customer support and seamless customer servic…
Original Research
Salesforce · Original study ↗

Salesforce research

Methodology documented
IndustryB2C RoleAll marketers Channelmulti-channel
Plain Text
customers who liked a company’s customer service: 89% repeat purchase likelihood. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-customer-service-repeat-purchase
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<blockquote cite="https://lighthousedata.io/data/salesforce-customer-service-repeat-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- repeat purchase likelihood for customers who liked a company’s customer service<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/salesforce-customer-service-repeat-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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