B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- repeat purchase likelihood for customers who had a positive customer experience (2025)
89% of surveyed customers state they will make a repeat purchase from a brand if they have a positive customer experience.
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HelpScout
Primary
Tier B
https://www.kommunicate.io/blog/productivity-tips-for-customer-support-agents/ ↗
Source Article
5 Productivity Tips Your Customer Support Agents Will Thank You For In 2025
Updated on June 25, 2025
A Salesforce research says that 89% of the customers who liked a company’s customer service are likely to make a repeat purchase. The era of “build a great product, market it well, and the customers will come” is over. AI-powered customer support and seamless customer servic…
Original Research
HelpScout
· Original study ↗
Methodology
HelpScout survey
Methodology documented
Segmentation
IndustryAll
RoleAll marketers
Channelcontent
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Plain Text
customers who had a positive customer experience: 89% repeat purchase likelihood. Source: HelpScout (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/helpscout-customer-experience-repeat-purchase
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<blockquote cite="https://lighthousedata.io/data/helpscout-customer-experience-repeat-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- repeat purchase likelihood for customers who had a positive customer experience<br><small>Source: HelpScout (2025) · <a href="https://lighthousedata.io/data/helpscout-customer-experience-repeat-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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