B
Evidence Grade B
Graded
under review
Safe to Cite
Current
91%
91% -- repeat purchase likelihood for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
50
Methodology
30
Freshness
94
Sources (2)
Accenture
Primary
Tier C
https://awebdigital.co/the-importance-of-knowing-your-customer-journey/ ↗
Source Article
The Key to Building a Customer-Centric Culture | Knowledge Hub Media
The key to building a customer-centric culture: Combining your unified communications and contact center solutions
In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting…
Also cited by
2026-08-08
Original Research
Accenture
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 93% | |
| 2026 (current) | 91% | -2.2% |
Segmentation
Industryecommerce,media_entertainment
Cite this stat
Plain Text
customers: 91% repeat purchase likelihood. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-likely-repeat-purchases-positive-experience
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<blockquote cite="https://lighthousedata.io/data/customers-likely-repeat-purchases-positive-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- repeat purchase likelihood for customers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/customers-likely-repeat-purchases-positive-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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