B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- repeat purchase rate for Prime Hydration consumers (2025)
Only 12% of Prime Hydration consumers bought the product more than once.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Futurecommerce
Primary
Tier C
https://www.futurecommerce.com/the-senses/hot-oligopoly-summer-how-anxiety-became-retails-best-custo… ↗
Source Article
Hot Oligopoly Summer: How Anxiety Became Retail's Best Customer
Hot Oligopoly Summer: How Anxiety Became Retail's Best Customer
Welcome to Wednesday, futurists.
We’re in the heart of summer, when we historically would not have a care in the world.
But for some, senseless spending on barbecues and sporadic trips abroad is being replaced by careful price compariso…
Original Research
Futurecommerce
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prime Hydration consumers: 12% repeat purchase rate. Source: Futurecommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-hydration-repeat-purchase-rate
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<blockquote cite="https://lighthousedata.io/data/prime-hydration-repeat-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- repeat purchase rate for Prime Hydration consumers<br><small>Source: Futurecommerce (2025) · <a href="https://lighthousedata.io/data/prime-hydration-repeat-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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