B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- repeat purchase rate for players reaching third web store purchase (2026)
Once a mobile game player makes their third web store purchase, repeat rates jump above approximately 84% across regions.
- Source states repeat rates jump above ~84% and continue climbing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Appcharge
Primary
Tier A
https://www.appcharge.com/blog/inside-700-m-of-mobile-game-dtc-transactions-2026-report ↗
Source Article
Appcharge Blog | Inside $700M of Mobile Game DTC Transactions (2026 Report)
Inside $700M of Mobile Game DTC Transactions (2026 Report)
What $700M in DTC transactions reveals about what comes next
Over the past year, direct-to-consumer monetization in mobile games quietly crossed a line from side experiment to core piece of the monetization stack.
Regulatory changes cracked …
Original Research
Appcharge
· Original study ↗
Methodology
Observed behavior across regions.
Methodology documented
Segmentation
IndustryGaming
Channelcontent
Cite this stat
Plain Text
players reaching third web store purchase: 84% repeat purchase rate. Source: Appcharge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-store-churn-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/web-store-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- repeat purchase rate for players reaching third web store purchase<br><small>Source: Appcharge (2026) · <a href="https://lighthousedata.io/data/web-store-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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