B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- repeat purchase rate for On Running (2021)

Name: Repeat Purchase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2021 · Runwise

43% of On Running consumers make a repeat purchase.

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Attribution: Runwise View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

43%

Unit

Percentage

Data Vintage

2021

Entity

On Running

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Runwise Primary Tier A

https://runwise.co/dtc/148558/ ↗

Confidence: 66/100 Vintage: 2021 Channel: Common Crawl

Source Article

不止是费德勒背书：On昂跑从新锐到全球巨头的 3 大核心 DTC 策略 [附全景图解]

运动鞋服市场早已是红海，On昂跑凭什么能拿下59%的超高毛利率？答案并非单纯依靠费德勒的明星光环，而是其构建的“专利科技+私域社群+全渠道自营”的 DTC 增长飞轮。 💡 Runwise 核心洞察： On昂跑的跨越式破局，在于其成功打造了产品、社群和渠道高度协同的 DTC 增长飞轮，实现了极高的品牌忠诚度与盈利能力。 - 专利科技筑基：凭借 CloudTec® 中底专利打造“畅跑云端”的差异化体验，成功构建专业壁垒，并顺势拓展至全场景矩阵。 - 明星与社群协同：不仅签约费德勒等顶尖运动员提升专业背书，更通过 On Run Club 深度运营私域，构建了极强的口碑生态。 - 全渠道自营驱动：重仓…

Original Research

Runwise · Original study ↗

Methodology

Percentage of customers who made a repeat purchase.

Segmentation

IndustryRetail RegionUS ChanneleCommerce

Cite this stat

Plain Text

On Running: 43% repeat purchase rate. Source: Runwise (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-running-repeat-purchase-rate-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/on-running-repeat-purchase-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- repeat purchase rate for On Running<br><small>Source: Runwise (2021) · <a href="https://lighthousedata.io/data/on-running-repeat-purchase-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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