B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- repeat purchase rate for BRAX reactivated customers (2026)
Among reactivated BRAX customers, 31% made at least one additional purchase.
- Based on initial results during the COVID-19 pandemic
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apteco
Primary
Tier B
https://www.apteco.de/kunden/fallstudien/brax-campaign-part-bertelsmann-printing-group ↗
Source Article
BRAX & Campaign: Kundenorientiertes Marketing
Original Research
Apteco
· Original study ↗
Methodology
Share of reactivated customers who purchased at least once more
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BRAX reactivated customers: 31% repeat purchase rate. Source: Apteco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brax-reactivated-repeat-purchase-31
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brax-reactivated-repeat-purchase-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- repeat purchase rate for BRAX reactivated customers<br><small>Source: Apteco (2026) · <a href="https://lighthousedata.io/data/brax-reactivated-repeat-purchase-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.