C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
86%
86% -- repeat purchase rate for people who made an SMS purchase in the last year (2026)
86% of people who made an SMS purchase in the last year made at least two more purchases from the same ecommerce brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
The Convert Way
Primary
Tier C
https://www.theconvertway.com/blog/strategies-for-ecommerce-sms-marketing-list ↗
Source Article
10 Strategies to Build a High-Converting SMS Marketing List for Your Ecommerce Store
Marketing
6 Mins
Did you know that 72% of people have made a purchase after receiving a text from a brand? That's right—text marketing is a powerful tool for driving sales. And the numbers are even higher in regions like Europe and APAC.
Not only are people buying more often because of SMS marketing…
Also cited by
Automated Sales Machine
https://blog.automatedsalesmachine.com/business-texting-software/
2026-09-19
Original Research
The Convert Way
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
people who made an SMS purchase in the last year: 86% repeat purchase rate. Source: The Convert Way (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat_purchase_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat_purchase_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- repeat purchase rate for people who made an SMS purchase in the last year<br><small>Source: The Convert Way (2026) · <a href="https://lighthousedata.io/data/repeat_purchase_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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