Purchase Intent Rate
Statistics & Benchmarks

Verified purchase intent rate data across 3 regions. Sourced from primary research and validated with evidence grading.

67 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

3 stats
77.600000%
Percentage 2025
68.000000%
Percentage 2022
89.000000%
Percentage 2019

Global Region

56 stats
70.000000%
Percentage 2018
32.000000%
Percentage 2024
51.000000%
Percentage 2023
37.000000%
Percentage 2023
47.000000%
Percentage 2023
61.000000%
Percentage 2023
44.000000%
Percentage 2023
74.000000%
Percentage 2023
Shoppers marketing
77.000000%
Percentage 2026
62.000000%
Percentage 2025
60.000000%
Percentage 2026
73.000000%
Percentage 2025
Super Bowl viewers marketing
88.000000%
Percentage 2026
World Cup viewers marketing
89.000000%
Percentage 2026
71.000000%
Percentage 2026
consumers marketing
85.000000%
Percentage 2026
85.000000%
Percentage 2025
Kraft marketing
61.000000%
Percentage 2026
40.000000%
Percentage 2025
55.000000%
Percentage 2025
86.000000%
Percentage 2025
64.000000%
Percentage 2024
95.000000%
Percentage 2023
13.000000%
Percentage 2024
53.000000%
Percentage 2024
50.000000%
Percentage 2021
94.000000%
Percentage 2021
Canac marketing
42.000000%
Percentage 2021
Americans marketing
31.000000%
Percentage 2021
25.000000%
Percentage 2021
13.900000%
Percentage 2023
14.400000%
Percentage 2023
9.300000%
Percentage 2023
15.400000%
Percentage 2023
15.100000%
Percentage 2023
23.000000%
Percentage Q4 2024
24.000000%
Percentage 2019
67.000000%
Percentage 2019
2.300000%
Percentage 2022
4.900000%
Percentage 2022
24.000000%
Percentage 2022
4.500000%
Percentage 2022
3.600000%
Percentage 2022
US consumers marketing
80.000000%
Percentage 2006-11
7.000000%
Percentage 2015
2.000000%
Percentage 2015
iPhone owners marketing
8.000000%
Percentage 2015
Amazon Fire phone marketing
0.590000%
Percentage 2014-06
46.000000%
Percentage 2017-01
31.000000%
Percentage 2013
52.000000%
Percentage 2013
iPhone marketing
24.000000%
Percentage 2009
20.000000%
Percentage 2017
23.000000%
Percentage 2010
42.000000%
Percentage 2012

Australia Region

1 stat
65.000000%
Percentage 2020

Compare Purchase Intent Rate Across Regions

See how purchase intent rate benchmarks differ by geography in a single side-by-side view.

View Comparison